Nah!!!! I think not.
The phrase 'confidence of a con man' comes to mind.
This guy is no dope, no idiot. But he does annoy the heck out of me with his CEO-speak BS. I wouldn't trust him as far as I can spit. A "confidence" man for sure.
I have an empty Whistle Pig bottle (10 yr/100 proof) that is at least a year and a half old, the back label states that is "imported from Canada". Newer bottles of Whistle Pig definitely don't say that. I wonder if they are legally required to put that on the label for imported whiskey?
Maybe they changed sources and that's why they're putting it through used Bourbon barrels, to get the flavor profile closure to that of the former source.
Sku's latest blog post about regulated whiskey terms vs undefined terms got me thinking, is "100% rye" a regulated term? I don't think it is. Sure, if you put "straight rye" on the label it has to be between 51% and 100% rye, but I think you could source any rye (say 95% rye from mgpi) and write 100% rye on the label without getting in trouble.
Yes they can and they do. I've noticed some NDPs are putting the term '100 percent American Rye' on their label which is technically correct if all the whisky in the bottle is sourced from a maker in the US. What's not true, though it's clearly implied, is the mash bill used was 100 percent rye, which it isn't.
Guess Raj didn't notice the age statement on the Bullet Rye that they showed at the top of the segment. No...no real "old" ryes out there......
Raj is crazy, plain and simple. The only thing I can credit him for is picking one of the best guys in the Bourbon biz to help him start his business. As much as I dislike Raj, I have tremendous respect for Dave Pickerell.