Bulleit Bourbon Launches New Web Site
Media Contact: Kevin Quartz
LAWRENCEBURG, KY - November 23, 2004 - Bulleit Bourbon today announced the
launch of a new product Web site, www.bulleitbourbon.com. The site captures
the frontier flavor of Bulleit Bourbon, provides the history of the brand
and a product locator, offers recipes and even gives some personal comments
from Tom Bulleit.
Tom Bulleit is the great-great grandson of Augustus Bulleit, a Louisville
tavern keeper with a talent for distilling small batch bourbon in the 1830s.
More than a century after Augustus distilled the last batch of his bourbon,
Tom recreated the original aroma-rich Kentucky whiskey with hints of vanilla
and honey and a long, smoky finish.
Bulleit Bourbon, distilled in Lawrenceburg, Kentucky, is Diageo's first
foray into the growing premium bourbon category. Today the brand is
available in 30 states and will be sold nationwide by winter 2005;
international distribution includes Australia, England and Germany.
About Diageo North America
Bulleit Bourbon is proudly owned by Diageo, the world's leading premium
drinks business with an outstanding collection of beverage alcohol brands
across spirits, wines, and beer categories. These brands include: Johnnie
Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan,
Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE). For more information about Diageo, its
people, brands and performance, visit www.diageo.com.
Re: Bulleit Bourbon Launches New Web Site
The Publican says Diageo will invest 2 million British pounds in a marketing relaunch of Bulleit starting in March. The effort is aimed at bars and clubs, with additional support at outlet level.
The roll-out will be supported by point of sale displays, posters, barstaff T-shirts and back bar units.