Russell's Reserve 90 proof

Well, the only WTs I drink are the regular 101, RB, and Rye. I pray that they will leave those well enough alone. I wish someone could get Mr. Russell's reaction to this.

If you want something really screwed up, listen to the marketing bozos.

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If you want something really screwed up, listen to the marketing bozos.

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Someone over there( Wild Turkey) is probably rubbing their ( The Marketing Bozos)asses like you'd rub the ass of the winner of the Kentucky Derby.


Dialogue,

We reduce the proof from 101 to 90 without a corresponding reduction in price, go with the Freedom and Tribute glass , only with a cheesy paper label instead of the painting, we net an additional 11% profit, not counting what we save on the packaging!

" And forsake our 101 proof tradition"
Not to mention screwing with Jimmy Russells namesake Bourbon............

Something can be seen thrown over the high walls overlooking the Ky River.

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...Something can be seen thrown over the high walls overlooking the Ky River.

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Much as it pains me to say it, we have to consider that it's Jimmy himself.
It's entirely possible to be a genius at something (e.g., marketing) and be an absolute ass http://www.straightbourbon.com/forum.../horseshit.gif in everything else.

That was exactly what I thought.

Tim

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here in NY the RR 101 costs about $30.00! Tom http://www.straightbourbon.com/forum...miley_acbt.gif

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It's 27 bucks in Pennsylvania but still available.
Joe http://www.straightbourbon.com/forum...ins/usflag.gif

[/QUOTE] It's 27 bucks in Pennsylvania but still available.


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Actually Joe, it just went on sale today in PA for 4 weeks for $23.99. I have some in my glass right now! http://www.straightbourbon.com/forum...lins/drink.gif http://www.straightbourbon.com/forum...emlins/yum.gif http://www.straightbourbon.com/forum...lins/toast.gif

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Actually Joe, it just went on sale today in PA for 4 weeks for $23.99. I have some in my glass right now! http://www.straightbourbon.com/forum...lins/drink.gif http://www.straightbourbon.com/forum...emlins/yum.gif http://www.straightbourbon.com/forum...lins/toast.gif

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Ouch! http://www.straightbourbon.com/forum...s/banghead.gif I just cleaned off the shelf at 27. What timing!!
Joe http://www.straightbourbon.com/forum...ins/usflag.gif

I had vowed never to buy the new 90 proof version of Russell's Reserve. Heck, in a moment of pique I even threatened to swear off all Wild Turkey bottlings. That lasted only until I finished my then-current bottle of WT 101.

Yesterday I broke my vow -- in Prescott, AZ, of all places. I stopped into the Liquor Barn (which is sized more like a chicken coop than a barn) there, mainly to see whether they had any manager's specials. To my amazement a row of five bottles of the new RR was so designated. This in a store where the manager looked at me blankly when I asked about the older Russell's Reserve a year ago. The price? 'Twas $19.89, the same as their regular price for WT101. (Oh, how I miss the Osco Drug back in Long Beach, where I could count on a sale at $12.99 every two months.) The sticker price was $22.39.

I haven't tasted it yet; I have far too many bottles open right now. However, I did take a look at the neck tag. I was disheartened to see that the verbiage there implies that the 90 proof version represents Mr. Russell's ideal.

Who knows, maybe when I get around to drinking it, I'll like it so well that I'll water down my stash of RR 101 to match.

Yours truly,
Dave Morefield