I really like ETL, but is it worth $28? I don't know. I can get it around here on sale for $17. At that price, it's becoming my regular pour. My other favorites include Weller 12yo and Eagle Rare 101 (and now the 10yo SB), all of which can be had for under $20 here. I think I'd find other regulars if any of them were in the $28 range.
Is Elmer T Lee worth $28? I do like flavor filled bourbon, but might miss the burn of a 100+ proofer or the sweatness of Old Rip Van Winkle or Pappys 15, or Old Weller.