Sazerac 18yr Rye (was Re: Pleasant Surprise!)
Well all of the questions have been answered now. It will be called Sazerac Rye 18yr, and will be bottled at 45«v. Available May 1st at retailer near you (assuming you live in Kentucky, that is).
Lew, I'm afraid that I can't agree with John's comment that bringing the whiskey down to 90 proof won't hurt it, may actually enhance it, and that most drinkers would find it "a bit over the top at barrel proof". Let's look at who the market is for this whiskey. The people posting on this forum probably comprise 30% of the whole thing (hyperbole filter firmly on). I for one, would have like to have had the opportunity to determine for myself if 45«v "hurts" the whiskey, not have an external party decide that for me. If it was too "over the top" at barrel proof, then that's what the bottle of spring water in my bar at home is for.
I don't mean to p*ss on Sazerac's Wheaties for releasing this rye, I just wish someone in the marketing department was an enthusiast for a change instead of a bean counter.
Cheers,
Bushido
Sazerac 18yr Rye (was Re: Pleasant Surprise!)
Forgive me if I step a bit cautiously on this one regarding what was printed in Malt Advocate. A couple points.
When the call came about the release at 90 proof, I was actually in the MA office (one of the rare times, I work at home), and John was concerned.
When I next spoke to him, he had tasted the 90 proof and seemed quite taken with it.
I haven't had the 90 proof.
I went apeshit over the 110 proof version, and I'm not usually that comfortable above 101.
I don't think Sazerac should have tipped their hand at 110 and then released at 90.
Much could have been made of a barrel-proof rye. They claim they wanted to put the Sazerac name on a line of exceptional whiskies. Leaving what the whiskey tastes like at 90 vs. 110 out of it and looking at barrel-proof vs. NOT... it looks like a line of semi-exceptional whiskies. There have been a lot of lost opportunities in this business (spirits, not just whiskey) because of a lack of resolve and under-estimation of the market.
Lew Bryson
Hirsch Reserve 16 YO: Real Pennsylvania Bourbon
Re: MA review of Sazerac Rye
Not receiving a reply here, I went to the horse's mouth, so to speak. John assured me it was a typo and the result of having samples (and reviews) of both the full strength and watered down versions in the office at the same time. The review in MA is for the watered down version soon to be in stores (in Kentucky).
Cheers,
Bushido