Who's foolin' whom here?..
With the recent acknowledgement of 3yo Dickel Cascade Hollow whiskey by Diageo/George Dickel, and the reduction in production of #8 black-label, I've been thinking it odd that I haven't yet seen it around here. Then, Joel (TNsquire) stopped by the liquor store tonight during my shift to deliver some 'goods', and we happened to be conversing while standing next to the Dickel facings. Joel looks down and asks, "Have they changed the #8's label?", and we both bent over to study the seemingly-new red markings, which read: "Cascade Hollow".
A few moments of silence followed, on my part because I knew that was the display of Dickel #8, and we'd never ordered (or heard of, till last week) any "Cascade Hollow". Quickly digging, I also found some #8 black-label at the back of the row. Going to the database, I discovered we'd last ordered that size in September -- so we've unknowingly had "Cascade Hollow" on the shelf for almost three months. How could THAT happen, you ask?
See for yourself:
Attachment 5000Attachment 5001
You'll notice, I'm sure, the close resemblance between the labels, with only the red lettering, letter shading/color, and the 3yo vertical age statement (left) -- as the only differences. Seems there's at least one Dickel distributor in Tennessee who is selling "Cascade Hollow" as George Dickel #8. I'm willing to bet he doesn't even know it (or, at least, the salesmen don't). It's priced the same as the #8, too -- which brings to mind the question of where the #8 will be priced when it resumes its place in the market.
Anyway, while Dickel #8 is still out there, check those bottles carefully before taking them to the counter. Either Diageo/Dickel or one Tennessee liquor distributor is shading some truth here.