I don't mind JBB and tend to keep a bottle in the freezer for drinking straight when I'm bumbling around in the kitchen. I'm the cook in our house and I find JBB a good value, satisfying drink as I'm running around chopping onions etc. If it's after dinner and the kids are in bed, then I'll choose something more "contemplative" to drink.
However after picking up a bottle on the weekend ($34), I notice that nowhere on the label does it state that it is 8 years old. I could have sworn I even saw a billboard advertising the stuff whilst driving around in Sydney saying it was 8 years old.
Even the Australian Jim Beam website shows an 8 years age statement on the label. However mine just says "Aged to Perfection".
Can someone explain what is going on here?