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  1. #1
    Bourbonian of the Year 2002 and Guru
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    What do you think of the new Bulleit ad?

    What do you think of this new ad from Bulleit bourbon? I puzzled over it and couldn't figure out what they are trying to say. I asked Gene Song, the brand manager, so now I sort-of understand. The whole story of that exchange is here, but my reason for this post is mostly to see what you think, and please jot down some first impressions before you look up the answer.
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  2. #2
    Bourbonian of the Year 2011
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    Re: What do you think of the new Bulleit ad?

    I think they are saying that the taste of Bulleit is that of a traditional or historical American bourbon whiskey, and the other bourbons available today are not (or not as much).

    If this is what they mean, I would disagree with the claim, i.e., disagree that bourbons other than Bulleit are not as traditional in palate as Bulleit.

    Gary
    Last edited by Gillman; 07-22-2008 at 16:00.

  3. #3
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    Re: What do you think of the new Bulleit ad?

    First impression is that it will get you tipsy.
    See how the bourbon in the glass and bottle looks like it is tilted?
    ovh

  4. #4
    Mr. Anal Retentive Bourbon Drinker
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    Re: What do you think of the new Bulleit ad?

    We killed all the Indians, the West was won and our bourbon was the reason?

  5. #5
    Trippah and Admin
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    Re: What do you think of the new Bulleit ad?

    That Scott guy who posted a response to your blog entry sounds like he really knows what he's talking about. I'd like to meet him and pick his brain.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  6. #6
    Guru
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    Re: What do you think of the new Bulleit ad?

    It's the last of the "great bourbons". When this is gone, all we'll have left is the mediocre Stagg, Stitzel-Wellers, etc. What a pity.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  7. #7
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    Re: What do you think of the new Bulleit ad?

    I cheated and looked first. My response is still the same.

    They're trying to make a buck.

    As most of you can tell by my member name, I like fishing and bowling. One thing I've learned over the years, is that a lot of fishing lures weren't meant to catch just fish. Some were meant to catch fishermen too. Pretty colors, different finishes, exotic names, something completely different or out of the ordinary, catchy advertising. These are all meant to "catch" the eye of the fisherman first. Doesn't matter if they really work or not, as long as the pros say they're great. Same with advertising or marketing in other areas. Take bourbon for instance. Some people do not care a lot for Maker's Mark, regardless of the taste of their bourbon. From what I have read here and elsewhere, part of the reason is their marketing/advertising. Bulleit is just the next in line. A new idea. A new slogan. A different picture. Catch the eye of the bourbon drinker, or better yet, the non-bourbon drinker. Let's make him/her a bourbon drinker. Make them think that this is the next best thing to come along. Doesn't matter if it is, or if it isn't. Doesn't matter if their claim to fame is completely true or not. It's all a matter of perception. People here at SB, or that have a broader understanding of bourbon, might raise an eyebrow at this. What the heck. Live and let live I say. Bulleit is a decent bourbon, and I will probably buy another bottle in the future. Their advertising won't influence me one way or the other. Besides, if this draws attention away from a truly great bourbon, all the better for the true bourbon lover. Or is it? You never can tell. Joe
    " I never met a Weller I didn't like"

  8. #8
    Virtuoso
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    Re: What do you think of the new Bulleit ad?

    Quote Originally Posted by fishnbowljoe View Post
    As most of you can tell by my member name, I like fishing and bowling. You never can tell. Joe

    Damn Joe, and I thought you were one of those guys that enjoys his aquarium with exotic fish!!

    Tony
    "So long as the presence of death lurks with anyone who goes through the simple act of swallowing, I will make mine whiskey"

  9. #9
    Apprentice
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    Re: What do you think of the new Bulleit ad?

    Quote Originally Posted by OscarV View Post
    First impression is that it will get you tipsy.
    See how the bourbon in the glass and bottle looks like it is tilted?
    Kind of agree with Oscar ... looks crooked.

    I think it's a good ad, though, and I'm in the ad business. The copy matches the packaging. It looks like a bourbon that has been around a while, weathered the storms, etc. I haven't looked up what they were shooting for, but I'm sure it's an allusion to their story of heritage and tradition. Almost all bourbons tell that, even when they don't have any.

    I've always thought Bulleit was good bourbon. This ad might convince a few people of that. Not bad work.
    ----------
    Jason Falls
    Father, Husband, Bourbon Fan
    (I work with Beam Global, but am here for conversation, not advertising.)

  10. #10
    Bourbonian of the Year 2010 and Guru
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    Re: What do you think of the new Bulleit ad?

    I'm quite sure it's supposed to be just far off enough to get you to notice it...but not far off enough to be obvious as you would then just pass over it...like seeing a picture on the wall and trying to figure out if it's actually crooked or not...it makes you look at it longer...and of course looking at it longer imprints it into your mind better.
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

 

 

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