What do you think of the new Bulleit ad?

[cowdery]

What do you think of this new ad from Bulleit bourbon? I puzzled over it and couldn't figure out what they are trying to say. I asked Gene Song, the brand manager, so now I sort-of understand. The whole story of that exchange is here, but my reason for this post is mostly to see what you think, and please jot down some first impressions before you look up the answer.

[Gillman]

I think they are saying that the taste of Bulleit is that of a traditional or historical American bourbon whiskey, and the other bourbons available today are not (or not as much).

If this is what they mean, I would disagree with the claim, i.e., disagree that bourbons other than Bulleit are not as traditional in palate as Bulleit.

Gary

[OscarV]

First impression is that it will get you tipsy.
See how the bourbon in the glass and bottle looks like it is tilted?

[wadewood]

We killed all the Indians, the West was won and our bourbon was the reason?

[callmeox]

That Scott guy who posted a response to your blog entry sounds like he really knows what he's talking about. I'd like to meet him and pick his brain.

[BourbonJoe]

It's the last of the "great bourbons". When this is gone, all we'll have left is the mediocre Stagg, Stitzel-Wellers, etc. What a pity.
Joe

[chilidawg7]

first reaction is that the bottle and glass appear to be tilted. then i wonder what "last of the great bourbons" means. It honestly confuses me a little. Makes me ask:

What were the first great bourbons?
Where did they go?
Is Bulleit really that good? (I haven't tried it before)

The bottle is cool, but I don't like the ad, mostly because it doesn't make sense to me. Now I need to go read the explanation!

[CorvallisCracker]

What do you think of this new ad from Bulleit bourbon?

It's definitely slanted.

But then most ads are...

That Scott guy who posted a response to your blog entry sounds like he really knows what he's talking about. I'd like to meet him and pick his brain.

Don't pick at it too much or it'll leave a scar.

[marco246]

I simply dismissed the ad as marketing hype. Having read an article or two on Bulleit in "The Bourbon Country Reader", I knew the whiskey had no real heritage. But the hype doesn't bother me. Most bottle labels contain questionable claims, so that the ad copy is fanciful or misleading is no surprise.

[ACDetroit]

I think it should read;

"Great, if it were the Last Bourbon"

But that's just my 2 pennies!!

Tony