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  1. #1
    Bourbonian of the Year 2002 and Guru
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    What do you think of the new Bulleit ad?

    What do you think of this new ad from Bulleit bourbon? I puzzled over it and couldn't figure out what they are trying to say. I asked Gene Song, the brand manager, so now I sort-of understand. The whole story of that exchange is here, but my reason for this post is mostly to see what you think, and please jot down some first impressions before you look up the answer.
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  2. #2
    Bourbonian of the Year 2011
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    Re: What do you think of the new Bulleit ad?

    I think they are saying that the taste of Bulleit is that of a traditional or historical American bourbon whiskey, and the other bourbons available today are not (or not as much).

    If this is what they mean, I would disagree with the claim, i.e., disagree that bourbons other than Bulleit are not as traditional in palate as Bulleit.

    Gary
    Last edited by Gillman; 07-22-2008 at 16:00.

  3. #3
    Guru
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    Re: What do you think of the new Bulleit ad?

    First impression is that it will get you tipsy.
    See how the bourbon in the glass and bottle looks like it is tilted?
    ovh

  4. #4
    Mr. Anal Retentive Bourbon Drinker
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    Re: What do you think of the new Bulleit ad?

    We killed all the Indians, the West was won and our bourbon was the reason?

  5. #5
    Trippah and Admin
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    Re: What do you think of the new Bulleit ad?

    That Scott guy who posted a response to your blog entry sounds like he really knows what he's talking about. I'd like to meet him and pick his brain.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  6. #6
    Guru
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    Re: What do you think of the new Bulleit ad?

    It's the last of the "great bourbons". When this is gone, all we'll have left is the mediocre Stagg, Stitzel-Wellers, etc. What a pity.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  7. #7
    Enthusiast
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    Dec 2006
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    Central Florida
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    403

    Re: What do you think of the new Bulleit ad?

    first reaction is that the bottle and glass appear to be tilted. then i wonder what "last of the great bourbons" means. It honestly confuses me a little. Makes me ask:

    What were the first great bourbons?
    Where did they go?
    Is Bulleit really that good? (I haven't tried it before)

    The bottle is cool, but I don't like the ad, mostly because it doesn't make sense to me. Now I need to go read the explanation!
    ____
    Chris

  8. #8
    Irreverent One
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    Re: What do you think of the new Bulleit ad?

    Quote Originally Posted by cowdery View Post
    What do you think of this new ad from Bulleit bourbon?
    It's definitely slanted.

    But then most ads are...

    Quote Originally Posted by callmeox View Post
    That Scott guy who posted a response to your blog entry sounds like he really knows what he's talking about. I'd like to meet him and pick his brain.
    Don't pick at it too much or it'll leave a scar.
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

  9. #9
    Advanced Taster
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    May 2008
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    Hawaii
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    127

    Re: What do you think of the new Bulleit ad?

    I simply dismissed the ad as marketing hype. Having read an article or two on Bulleit in "The Bourbon Country Reader", I knew the whiskey had no real heritage. But the hype doesn't bother me. Most bottle labels contain questionable claims, so that the ad copy is fanciful or misleading is no surprise.

  10. #10
    Virtuoso
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    Jul 2006
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    Harrison Township, MI
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    Re: What do you think of the new Bulleit ad?

    I think it should read;

    "Great, if it were the Last Bourbon"

    But that's just my 2 pennies!!

    Tony
    "So long as the presence of death lurks with anyone who goes through the simple act of swallowing, I will make mine whiskey"

 

 

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