Welcome to the Straightbourbon.com Forums.
Page 3 of 4 FirstFirst 1234 LastLast
Results 21 to 30 of 33
  1. #21
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: What do you think of the new Bulleit ad?

    Quote Originally Posted by Gillman View Post
    I think they are saying that the taste of Bulleit is that of a traditional or historical American bourbon whiskey, and the other bourbons available today are not (or not as much).
    My first impression, exactly.

    But what of the un-level glass and bottle?

    I think I will peek at the answer, now.

  2. #22
    Advanced Taster
    Join Date
    Dec 2006
    Posts
    224

    Re: What do you think of the new Bulleit ad?

    I'm guessing "Last of the great bourbons" is going with their "Frontier Whiskey" theme as the only bourbon that matches what people were drinking in the 1800s.

  3. #23
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: What do you think of the new Bulleit ad?

    I don't like the bottle, never have. Honesty, the apothecary style and the moniker "frontier whiskey" is the reason it took me so long to try it. I find it hokey. Like a pickle jar designed to look like a barrel instead of a glas jar.

  4. #24
    Enthusiast
    Join Date
    Dec 2006
    Location
    Central Florida
    Posts
    403

    Re: What do you think of the new Bulleit ad?

    As I look at the ad a little closer, it appears that the amount in the glass is greater than the amount missing from the bottle.

    Maybe it's just me.
    ____
    Chris

  5. #25
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: What do you think of the new Bulleit ad?

    Quote Originally Posted by chilidawg7 View Post
    As I look at the ad a little closer, it appears that the amount in the glass is greater than the amount missing from the bottle.

    Maybe it's just me.
    That brings to mind a question. Why do whiskey adds often picture a glass of whiskey next to a full, sealed bottle. I've always found that peculiar.

  6. #26
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,567

    Re: What do you think of the new Bulleit ad?

    I inadvertently exaggerated the un-level appearance of the liquids (but they are un-level) through a slightly crooked scan.

    Great answers all! I LOL at several.

  7. #27
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,055

    Re: What do you think of the new Bulleit ad?

    I think all the responses are interesting and Joe from Rockford made an especially good point. While as I said I feel Bulleit is not the only great bourbon out there, I do think it is an excellent product and the marketers clearly are looking for a catch phrase to move product, to catch the buyer's eye as Joe said. There is nothing wrong with that. In advertising and marketing many claims are made that are kind of general formulae, it is a kind of boosting we see all the time in the marketing field ("John X., the greatest actor of our generation") and in any case such claims express the producer's opinion (if he thinks it is the last of the great bourbons he is entitled to his view, but I don't have to agree!).

    Gary
    Last edited by Gillman; 07-23-2008 at 04:46.

  8. #28
    Virtuoso
    Join Date
    Apr 2007
    Location
    Texas
    Posts
    1,028

    Re: What do you think of the new Bulleit ad?

    I think it's unlevel so that it matches the unlevel label.

  9. #29
    Guru
    Join Date
    May 2006
    Location
    Napoleon, MI
    Posts
    7,443

    Re: What do you think of the new Bulleit ad?

    I'll also add that I am a fan of Bulleit.
    Not that it has anything to do with this advertisement.
    I know it is made by Four Roses and I like it better than Four Roses Small Batch.
    ovh

  10. #30
    Bourbonian of the Year 2009 and Virtuoso
    Join Date
    Sep 2003
    Location
    Houston, Tx
    Posts
    1,797

    Re: What do you think of the new Bulleit ad?

    It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.

    Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.

    Randy

 

 

Similar Threads

  1. bulleit??
    By upstate in forum General Bourbon Discussion
    Replies: 1
    Last Post: 01-15-2007, 14:18
  2. New Bulleit?
    By Ambernecter in forum General Bourbon Discussion
    Replies: 30
    Last Post: 03-12-2006, 12:55
  3. Bulleit...
    By mrt in forum General Bourbon Discussion
    Replies: 19
    Last Post: 01-30-2006, 09:27
  4. Bulleit
    By cowdery in forum General Bourbon Discussion
    Replies: 3
    Last Post: 11-23-2004, 14:02

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top