It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.
Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.
That makes all the sense to me. I so Remember that ad for Schlitz. It has a very catchy melody to it IIRC.
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