What do you think of the new Bulleit ad?

[SBOmarc]

It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.

Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.

Randy

That makes all the sense to me. I so Remember that ad for Schlitz. It has a very catchy melody to it IIRC.

[craigthom]

A little bird to me that Bulleit may no longer be 100% Four Roses whiskey.

[whiskeyhatch]

Confusing... mildly disturbing... annoying... more B.S. from the marketing department. I was thinking about this earlier today, about the creative labels found on whiskey bottles. "Distilled and Bottled at the Old [insert heart-warming nostalgic sounding name here] Distillery." Oh well, I still love capitalism. Now, time to read the explanation.