Mike, just as you argue against accountants some of my biggest arguments have been with family of long-time family controlled firms. When I worked for Bill Stokely on Gatorade he insisted on a number of really stupid ideas. He also engineered the finances so that eventually Quaker bought the company basically for nothing by being able to get Gatorade and sell off all other assets for about what they had paid for the firm.Jeff,
The problem is Mr. Brown wants pot still whiskey in the product so they have started putting some in in small amounts.
Anyway, while the pot stills are romantic the adage is "never mess with a successful product UNLESS you absolutely can improve it!"
Line extending - more products with the WR name -- is likely the best way to go in the long run. But wise-man Bobby is right, IMHO. No need to copy the Jack Daniels idea even if it is the same firm.