John Hansell (Malt Advocate) indicates that Beam may release a new rye this fall (2008).

The name: ri(1) . Seriously. How does one pronounce this? Rye-One?

I know Beam Rye has some fans on this site. I'm not one of them. Does anyone have faith that this spirit will be significantly different than the other two Beam Rye products (BR and OO), which taste strangely identical?

Are we looking at Rye Whiskey Atonement or the latest batch of Beam Marketing?