"I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day" - Frank Sinatra
"That said, the only thing I ask from <insert character name> is LOVE. A REAL LOVE. A hit me in the nose and make my eyes water LOVE! I don't want a LOVE that is easy to HAVE. Got enough of them. I don't want a LOVE that I can hardly distinguish from most FLINGS. Got enough of them, too. I want distinction. LOVE should sizzle. I want something I can say "WOW! to. Give me that, <insert character name>, and you will have a fan, and my money. Now, just my opinion...but <Ex-character name>f ailed. I hope you can do better...I really WANT you to do better."
I think you're in love with rye whiskey the same way Sally is in love with Harry.
“We are what we pretend to be, so we must be careful what we pretend to be.”
I'll have the rye he's having?
"Clears up her head with bourbon/Cause beer is so suburban/And declasse for what it's worth"
I would say any new rye is good news at least if it is somewhere above 80 proof.
Swedish lover of American whiskey
Beam doesn't really do small. It might roll out regionally, but they'll have it national pretty quickly.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
"If you fear I'll lose my spirit/Like a drunkard's wasted wine/Don't you even think about it/I'm feeling fine."--13th Floor Elevators
Oh, so it's RI to the first power...so that would just be Rye...Okay,whatever...92 proof is an odd choice in the American whiskey market.
No talk of an age statement...no talk about history either (that's okay, Beam doesn't do too well with accuracy in that dept. anyway)
I must admit, I think the packaging design is so far out from what has been done before they may be completely missing the market. I feel so many people who are existing buyers in that market will pass it over as a gimmick and too few people moving into the market will risk buying something that is so far removed from the more established brands...though the bottle will look great on a back bar somewhere, on a crowded shelf I just think it will look like a gimmick.
2010 Bourbonian of the Year
As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"
I'm no Pappyophile
Interesting. Certainly staking out a different visual and tactile terrain here (the bottle, label, name). Presumably somewhere on the label it still says straight rye whiskey.
yes it seems they are really relying on the marketing and packaging to create the product. They have the $$$ to put into a campaign so good luck to the exec who has his a$$ riding on this one.
I don't really see this product as something that would appeal to me, it's much more of a "lifestyle" marketing gimic. Hopefully they find enough consumers who want to live the "ri" life.
I'm too busy living the "Van Winkle", "BT" and "WT" life.
"That rug really tied the room together" -- Jeffery Lebowski