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Thread: Pet Peeves

  1. #1
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    Pet Peeves

    I saw the earlier thread titled Pet Peeves from a few years ago and it was entertaining, but all over the map. I'd like to devote this one to American Whiskey related pet peeves. I'm not talking about the mismanagement/ruination of brands or any other drastic Crimes Against Whiskey, but rather the little things that could be avoided that just annoy the heck out of you. I may think of others, but here a couple that have been weighing on my mind:

    Single-Barrel and/or BIB expressions with No Age Statement: There's no reason to leave this off! I guess there's no marketing value in admitting that a BIB bottle is young, so that is less offensive to me, but pricey SB expressions touting themselves as premium whiskey, should be revealing how old the product is. Period.

    Single-Barrel expressions that don't list barrel #: Come on, throw us a bone here! Not that it may make a huge difference to a lot of people, but once again, I see no reason to omit this information! If I'm going to buy two bottles of something, maybe I'll want to buy from the same barrel, maybe different barrels. I think that from a marketing point, this could only increase the desirability of the drink -- especially to geeks like the present company -- am I right? Eagle Rare, for example, would seem a little more premium with barrel info.

    That's one man's opinion -- I'm curious to see what little things get under your skin.
    "A person can work up a mean, mean thirst after a hard day of nothing much at all . . . "

    Andy

  2. #2
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    Re: Pet Peeves

    I hate fake distillery information. That includes the bogus stories about a distillery's origins and using fake names for each product (for instance, we all know there is no is now Elijah Craig distillery or Old Charter distillery.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  3. #3
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    Re: Pet Peeves

    Quote Originally Posted by funknik View Post
    Single-Barrel and/or BIB expressions with No Age Statement: There's no reason to leave this off! I guess there's no marketing value in admitting that a BIB bottle is young, so that is less offensive to me, but pricey SB expressions touting themselves as premium whiskey, should be revealing how old the product is. Period.

    Single-Barrel expressions that don't list barrel #: Come on, throw us a bone here! Not that it may make a huge difference to a lot of people, but once again, I see no reason to omit this information! If I'm going to buy two bottles of something, maybe I'll want to buy from the same barrel, maybe different barrels. I think that from a marketing point, this could only increase the desirability of the drink -- especially to geeks like the present company -- am I right? Eagle Rare, for example, would seem a little more premium with barrel info.

    That's one man's opinion -- I'm curious to see what little things get under your skin.
    I completely agree with you on both counts. If I don't like a particular barrel I want to try to avoid that barrel in the future or I may feel like buying stuff from different barrels. And yeah, Four Roses, seriously, put an age statement on the SB. I don't care if it's only 5 or 6 years, I would just like to know how old it is.

    What irks me is 80 proof expressions. What is the point? Have some cajones and stick to (or go back to) an 86 or higher proof. 80 just tastes like nothing. Yeah, this means you too corn whiskeys. You think b/c you don't sell as well, you can get away with it. Stop the madness. Especially the micro-distilled corns. You distinguish yourself from GM when you sell an 80 proof product exactly how?

    Speaking of, how come it seems that almost every new micro-distilled whiskey is Barley malt? I had a taste of New Holland's Zeppelin Whisky (sic) at a bar yesterday and it was fine...for a malt. Why aren't more of these folks trying a rye or a other american style?

    Finally, I'm all for experimenting, just ask my college girlfriend, but please sell your experiment at a reasonable price! This means you WR Sweet Mash and Bernheim Wheat! At least make 350 ml's available so I can give it a try without sleeping on the couch for a week.

    Sorry, I've just always wanted to use that fish smiley.

    UPDATE: I'm with you on the fake distillery info too Ben. The worst example I've seen is the "Ezra Brooks" distillery pictured on their bottles. It's a pic of the old HH Bardstown distillery. Really?
    Last edited by Josh; 03-25-2009 at 12:05.
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  4. #4
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    Re: Pet Peeves

    Quote Originally Posted by Josh View Post

    Finally, I'm all for experimenting, just as my college girlfriend, but please sell your experiment at a reasonable price! This means you WR Sweet Mash and Bernheim Wheat! At least make 350 ml's available so I can give it a try without sleeping on the couch for a week.
    I agree... I would be willing to pay more per ounce for a 375 just to not have to risk paying full price on a 750 I might not like.


    Sorry, I've just always wanted to use that fish smiley.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  5. #5
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    Re: Pet Peeves

    Quote Originally Posted by kickert View Post
    I hate fake distillery information. That includes the bogus stories about a distillery's origins and using fake names for each product (for instance, we all know there is no is now Elijah Craig distillery or Old Charter distillery.
    Ben, that's a great one -- distillery shenannigans are just plain dumb.

    "A person can work up a mean, mean thirst after a hard day of nothing much at all . . . "

    Andy

  6. #6
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    Re: Pet Peeves

    I'm with you guys...

    I loathe, yes - literally loathe, the fake bullshit offered up by some. As I've said before, I think they're shooting themselves in the foot by diluting the real history and obfuscating the real people and places behind it. The Beams, Van Winkles, Noes (and others) and their families are real people, real American History (whiskey or otherwise).

    Honestly, I want to see the addition of strict federal standards with respect to full disclosure regarding all American whiskey... where was it cooked and by whom, where was it aged - and for exactly how long, and so on. No more fake Distilleries, no more bullshit stories with made up people... end it all, and pronto... at least that's my opinion.

    Granted, I understand true trade secrets and the need to protect them... I'm certainly not asking for the nitty gritty details of some secret recipe (Coke for example), but what we have here is pure greed and some supposedly clever marketing folks riding on the backs of the real people and places in order to make more money, by confusing the public.
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  7. #7
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    Re: Pet Peeves

    I heartily agree with all of the above. I've long wanted full disclosure of disitlleries and I also think that companies that don't distill anything shouldn't be able to call themsevles distilleries (I'm looking at you KBD).

    There are a lot of issues with micros, including MMS (mediocre malt syndrome), though there seem to be a some micro Bourbons and ryes coming down the pike now, and most of their prices are ridiculosu. I would also say that a micro shouldn't be allowed to put a website until they at least have something in barrels. There seem to be a lot of micros that have big dreams and a website, but that's about it.

    Lastly, I'd love to see more minis. I don't always want to buy a whole bottle and I'd love to see more diverse brands using minis.

  8. #8
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    Re: Pet Peeves

    Quote Originally Posted by Josh View Post
    ....If I don't like a particular barrel I want to try to avoid that barrel in the future or I may feel like buying stuff from different barrels.
    Agree 100%




    Quote Originally Posted by Josh View Post
    What irks me is 80 proof expressions. What is the point? Have some cajones and stick to (or go back to) an 86 or higher proof. 80 just tastes like nothing. Yeah, this means you too corn whiskeys. You think b/c you don't sell as well, you can get away with it. Stop the madness. Especially the micro-distilled corns. You distinguish yourself from GM when you sell an 80 proof product exactly how?
    Exactly. What's the point. I can understand bottom shelf stuff that's going to get mixed with Coke, But why a premium at 80 proof? Templeton rye with its nice cotton candy notes would be so much better at 90+ and may actualy be worth its current asking price.

    Quote Originally Posted by Josh View Post
    Speaking of, how come it seems that almost every new micro-distilled whiskey is Barley malt? I had a taste of New Holland's Zeppelin Whisky (sic) at a bar yesterday and it was fine...for a malt. Why aren't more of these folks trying a rye or a other american style?
    I think a lot of that is an outgrowth of the fact that so many of those micro-distilleries are made up of folks who have a back round in micro-brewing. A rye or bourbon may be outside their comfort zone.

  9. #9
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    Re: Pet Peeves

    When I ask what bourbon is available and the first thing out of the bartenders mouth is, "We have Jack..."
    Bourbon is sunshine held together by water....

  10. #10
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    Re: Pet Peeves

    I would like to see the back label disclose where the whiskey was actually made.

 

 

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