Jim Beam has been rolling out new web stuff over the last few months. I have to say they're done an excellent job. I'm particularly impressed with this.
(In case the link gets stuck at the age verifier, it's the "Our Bourbon" page.)
I give Beam, and everybody else, grief about fabricating history. The way they handled it on this page is just about perfect. They manage to puff their product, as is their duty, while also being historically accurate. Now that wasn't so hard, was it?
I also like the very straightforward comparison. No bull, just age and proof. Good for them.
Is it possible they've actually listened to us?