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  1. #1
    Bourbonian of the Year 2002 and Guru
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    Chicago
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    12,564

    New Jim Beam Web Site.

    Jim Beam has been rolling out new web stuff over the last few months. I have to say they're done an excellent job. I'm particularly impressed with this.

    (In case the link gets stuck at the age verifier, it's the "Our Bourbon" page.)

    I give Beam, and everybody else, grief about fabricating history. The way they handled it on this page is just about perfect. They manage to puff their product, as is their duty, while also being historically accurate. Now that wasn't so hard, was it?

    I also like the very straightforward comparison. No bull, just age and proof. Good for them.

    Is it possible they've actually listened to us?

  2. #2
    Enthusiast
    Join Date
    Dec 2006
    Location
    Central Florida
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    403

    Re: New Jim Beam Web Site.

    I like the part where you can drag bottles down to compare them.

    I've seen a few videos on YouTube where Fred Noe does tastings with many of their products and found that to be informative - that may be something else to include on their site in the future.
    ____
    Chris

  3. #3
    Disciple
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    Jul 2006
    Location
    Austin, Texas
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    1,606

    Re: New Jim Beam Web Site.

    What did they say about Crow and Taylor? You did ask them didn't you?

    Maybe, you can straiten them out on those two as well?
    ______________________________

    Jeff Mo.

  4. #4
    Connoisseur
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    Jun 2008
    Location
    Chiba, Japan
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    611

    Re: New Jim Beam Web Site.

    Quote Originally Posted by chilidawg7 View Post
    I like the part where you can drag bottles down to compare them.
    Yeah, very cool. I only wish the PVW site had the same function.

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: New Jim Beam Web Site.

    It's just the Beams and the Small Batch, none of the cats and dogs.

    I spent some time with Fred the other day. I mentioned Crow, just saying that I thought they could do something with the brand if they wanted to. We talked about it a little bit. He did mention that in Australia they have an Old Crow and Cola RTD.

  6. #6
    Apprentice
    Join Date
    Dec 2007
    Location
    Louisville, Ky.
    Posts
    31

    Re: New Jim Beam Web Site.

    Thanks for the props, Chuck. There has been a lot of rethinking at Beam this year from the marketing end of things and this is a direct result of that. It certainly is a direct result of listening to the consumer. As you've written before (thank you) the main outcome of that is TheStuffInside.com but the new Beam website overhaul sprung from those discussions as well.

    We're happy some of what we're doing is proving to be good. Appreciate the notice.
    ----------
    Jason Falls
    Father, Husband, Bourbon Fan
    (I work with Beam Global, but am here for conversation, not advertising.)

  7. #7
    Disciple
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    Location
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    Re: New Jim Beam Web Site.

    Quote Originally Posted by cowdery View Post
    It's just the Beams and the Small Batch, none of the cats and dogs.
    Seems odd that Beam is only working on their top shelf offerings.

    How can they ignore the complete crap that they are bottling for their low shelf offerings. I have lost all respect for their whole line of products and quality because of their treatment of these cats and dogs.

    "You are only as strong as your weakest link". And Beam has some really weak links.

    I also don't feel like spending my money for all their advertising campaings to tell me how great their products are. If Beam really cared about what was in the bottle, then...we wouldn't be having this conversation. The whole product line would be outstanding instead of just the expensive bottles.

    Come on Beam...quit trying to pull the wool over our well trained eyes. Your bourbon doesn't stand up to other distilleries from top to bottom, because you have ruined part of your lineup. Fix the cats and dogs....even if it is at the expense of your "Holy Grails" top shelf. Try showing the bourbon world that you actually care about the cat and dog drinkers and not just the profit margin labels. Until then, I will remain on the sideline...and not purchase any of your products. Even if you do spend alot of money on your website. I can't drink a website.
    ______________________________

    Jeff Mo.

  8. #8
    Disciple
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    Re: New Jim Beam Web Site.

    Also, Chuck...you chew the ass of the non-producer distillers(NPD) like a hungry dog, most of the time.

    Why are you so easy on Beam. Sure they make their own juice...so you know where it comes from. But, the quality of some of the Beam labels has got to be lower than some of the new NPD's. I would rather drink good bourbon not knowing where it came from than some of the known Beam labels.

    Why are you not up their Bum about the quality of Crow and others? Are you freinds with the Beam Co.? Do you hate the NPD's? Am I way off base? What's the deal?
    ______________________________

    Jeff Mo.

  9. #9
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
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    12,564

    Re: New Jim Beam Web Site.

    I criticize Beam plenty, just ask them, but when they do something well, especially when they do something better than they were doing, it's worth giving them props. I do the same thing with the NDPs.

    And I'm a friend to all!

  10. #10
    Connoisseur
    Join Date
    Apr 2005
    Location
    Northern California
    Posts
    681

    Re: New Jim Beam Web Site.

    I think they are doing a great job of marketing the "Jim Beam" brand in a very similar vein to Jack Daniels. Jim Beam is certainly a "lifestyle" product that people are very loyal to and I think they can continue to grow that.

    I think they would be better off totally segregating all the other non "Jim Beam" labeled products, such as the Small Batch, along with the other step children into a whole separate marketing scheme.

    I think having the Small Batch there kind of sends a mixed message to the "Jim Beam" customers because the line doesn't carry across the "Jim Beam" brand or message.

    Overall I commend them over the last few years for building the Jim Beam brand. Great job.

    Greg
    "That rug really tied the room together" -- Jeffery Lebowski

 

 

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