I remember Falstaff mostly from the Saturday Major League Baseball national TV broadcasts announced by Dizzy Dean and Pee Wee Reese. I was a kid during the late 50's and early 60's and I loved watching them more than anything. The advertising was pretty much personal, although there were regular "produced" ads, as well.
When I was older and started trying beer, I wanted Falstaff. It never really cared for it after actually drinking it.