Templeton may be a craft product, but Templeton didn't craft it, unless you think pouring something into a bottle is a craft. I agree that the anonymous source did a great job. Templeton did nothing.
I'm not saying someone has to do x, y, or z to be craft, but as a starting point I'd say they aught to do more than write a check. I've got no problem with someone who comes up with something that tastes terrific, no matter how they make it, so long as they're honest about how they make it and don't pretend to be something they're not.
The "maker" has to control the process and you just don't control the process if you're buying wash. You're bypassing two-thirds of the process and bypassing the stage where all of the flavor is created.
A person who runs beer through a still isn't a distiller, that person is called a still operator. Every distillery has a still operator, but it's not the distiller.