I've always said, "News is anything the New York Media doesn't know about." Here's more evidence.
In the new Newsweek, the "Periscope" column reports that "Jack Daniel's is proud to celebrate 150 years. What it doesn't talk about much is its cheaper, lower-proof Green Label whiskey. It's never been advertised and while it's popular in the South--especially 'around military bases,' says the company--it's tough to find up North. Norman Bukofzer at Fantino in NYC: 'It's like truffles.' And a cult following is born."