So, it looks like the Beam distillery is making a straight rye called (ri)1-- pronounced "Rye One"-- that is NSA and retails for about $45/btl in PA.
Apparently, a (ri)2 and (ri)3 are already in the works. I don't know what the difference would be-- it could be proof or age.
Anyway, it's a very attractive bottle, sort of like many luxury vodka bottles, and the spirit certainly has that reddish hue that other ryes, like Sazerac, also seem to sport.
I was wondering the following:
1) If anyone has tried it yet.
2) If it is worth the price-- granted, it is a Beam product and, therefore, overpriced to begin with, but I consider a few of their products, like Baker's, worth it.