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  1. #1
    Bourbonian Of The Year 2013 and Guru
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    Just East of the Big Chicken, GA
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    Nice Jim Beam TV Commercial

    I was flipping through channels and came upon a Jim Beam commercial on ESPN, called "The Girlfriend". It looks like it might be an Aussie release from a couple of years ago, now being shown in the US as part of a contest/promotion. Well done, Beam. We know what sells , and I'm a sucker for a good pitch!! I'll pick up a bottle tomorrow, simply for the good effort.

    You can view it here:
    http://vids.myspace.com/index.cfm?fu...ideoID=7574235
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  2. #2
    Advanced Taster
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    Apr 2004
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    Upstate, New York
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    125

    Re: Nice Jim Beam TV Commercial

    Marketing genius.....nice "pour" also. It makes me want a bottle.
    "I'm and optimist, even if the glass is half empty, there's still more in the bottle!!!!!"

  3. #3
    Enthusiast
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    May 2008
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    Australia
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    477

    Re: Nice Jim Beam TV Commercial

    Seriously all the girls down here are like that - i wish there were girls who got upset if i went to a strip club or didn't get them flowers...

    It is no secret that I love that elixir of the gods, bourbon.

  4. #4
    Advanced Taster
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    Smile Re: Nice Jim Beam TV Commercial

    stones,

    You just justify my hatred for all Austrailians

    If I have to I'll come down to do some research!

    Tim
    "I'm and optimist, even if the glass is half empty, there's still more in the bottle!!!!!"

  5. #5
    Moderator and Bourbonian Of The Year 2014
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    Apr 2004
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    Brisbane Australia
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    2,812

    Re: Nice Jim Beam TV Commercial

    stones,

    You just justify my hatred for all Austrailians

    If I have to I'll come down to do some research!

    Tim
    We welcome all to our shores Tim....... and are always willing to join you to help your 'research'

  6. #6
    Virtuoso
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    Apr 2007
    Posts
    1,227

    Re: Nice Jim Beam TV Commercial

    It is a pretty cute commercial, even my wife got a chuckle from it.

    I'm hoping to get down under sometime, every Aussie I know is just incredibly good company.

    As I say to my Aussie friends, "Bidet! Let's slip another Ken on the Barbie!"

    Cheers!

  7. #7
    Enthusiast
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    May 2008
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    Australia
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    477

    Re: Nice Jim Beam TV Commercial

    I've done a little research but not nearly enough, there are always plenty of new specimens out there to discover.

    It is no secret that I love that elixir of the gods, bourbon.

  8. #8
    Guru
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    Nov 2006
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    Northwest of Peoria
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    4,437

    Re: Nice Jim Beam TV Commercial

    I didn't care for it. Don't get me wrong, the chick's hot, and it is mildly amusing, but it isn't what I expect from a bourbon advertisement. There's nothing wrong with a little T & A but let's see more whiskey. Maybe have her hold a bottle or something. I find advertisements where you can't tell what the heck it is an add for until the very last to be annoying.

    I record everything on two dual DVRs and fast forward though the commercials. I'd stop to watch a whiskey add but why stop to watch this chick? I mean she's hot but it isn't "girls gone wild" hot. OK, I might stop once to watch it but that's it, plus, like I said its annoying that you don't know what it is an add for till the end. I wouldn't be persuaded to buy Jim Beam by this add, if anything, I'd hold my annoyance against Beam and buy something else.
    Last edited by ILLfarmboy; 01-28-2009 at 20:28.

  9. #9
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    12,536

    Re: Nice Jim Beam TV Commercial

    I can confirm that the series (there are three) did originate in Australia.

    The first batch of Beam TV commercials (launched a couple of years ago) were typical "whiskey" commercials, in that they showed barrels and played up heritage. Those were really atypical for Beam, whose advertising has generally been more lifestyle-oriented, and which is part of why Beam was successful when the rest of the industry was dying out. They didn't do whiskey advertising, they did beverage advertising.

    This is a return to what has always worked for Beam in the past. If you think about it, it could be a Bud Light commercial, and that's the point.

  10. #10
    Enthusiast
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    Jun 2008
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    Cape Cod MA
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    266

    Re: Nice Jim Beam TV Commercial

    Quote Originally Posted by smokinjoe View Post
    I was flipping through channels and came upon a Jim Beam commercial on ESPN, called "The Girlfriend". It looks like it might be an Aussie release from a couple of years ago, now being shown in the US as part of a contest/promotion. Well done, Beam. We know what sells , and I'm a sucker for a good pitch!! I'll pick up a bottle tomorrow, simply for the good effort.

    You can view it here:
    http://vids.myspace.com/index.cfm?fu...ideoID=7574235
    Hysterical! This is a good one... BB

 

 

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