Maybe we could just have this stickied at the top of the page? I feel like it is a good place to start.
Maybe we could just have this stickied at the top of the page? I feel like it is a good place to start.
I'll see what I can do. Thanks Sean.
" I never met a Weller I didn't like"
Just out of my own curiosity, do we know what is driving the recent surges in new members? Is the industry as a whole experiencing growth? I thought I had read reports to the contrary recently.
Bourbon is now the "in drink" in a lot of places. I would guess that's where the swurge of new members is coming from
"So long as the presence of death lurks with anyone who goes through the simple act of swallowing, I will make mine whiskey"
Empirically, vodka is the "in drink". Most bars have more vodka on them than any other drink. In most liquor stores the vodka is the easiest for the clerk to get. This tells me something. Bourbon may be growing in fashion and it certainly is the drink that brings out nationalist pride, but it has a long way to go to be a top dog in the liquor business.
I was referring to the multiple articles I've seen in different women's magazines and such... as well as the influx of young kids wanting to drink bourbon instead of vodka. What's "trendy and cool" is not necessarily what is the selling the most.
Everyone would certainly agree that there are expensive and fashionable clothing brands, but these are far from the highest selling. I don't think it will ever be the king of the liquor industry in terms of sales volume.
"So long as the presence of death lurks with anyone who goes through the simple act of swallowing, I will make mine whiskey"
It's funny. It goes in waves for some reason. There were a bunch who joined around the time I did, and a few months ago there was another big wave. I think it has to do with sunspots or the half life of Francium.![]()
Trendy, I'll buy that. When visiting my daughter in LA she suggested a "trendy whiskey bar" not far from where she lives. Never did make it there. She lives in the Los Feliz section of LA. Many trend 20 somethings there.
It'll never attain that lofty position. And why? Because it has something vodka doesn't: flavor. Vodka's popularity is precisely attributable to one key point: it is neutral in taste, making it the easiest to drink, most approachable spirit. That and the huge marketing dollars that are behind it...which are possible only because of the fact that that it's sales can't be touched by/compared to other distillates.
Vodka is to spirits as McDonald's is to food. Volumetrically, McDonald's sells a helluva lot more than, say, Charlie Trotter's restaurant. While this is true, you'd never reach the conclusion that a better meal will be had at the golden arches. Bourbon is like Charlie Trotter's...a much better consumptive experience, special and in an entirely different league than vodka.
Mat Garretson
HIGH WEST DISTILLERY