It's exciting to see the American whiskey industry finally respond to the American enthusiast community with products directly targeted to that community. I'm speaking specifically of the Old Forester "Birthday Bourbon" from Brown Forman and the George T. Stagg bourbon expected imminently from Buffalo Trace. These are true "enthusiast" products because they are primarily about the whiskey, not about packaging or other gimmicks. They are limited-availability and pricey relative to the category overall, but affordable for most people. Let's hope these products are successful (I'm sure we'll all do what we can to ensure that) and the industry follows through with more, similar efforts.
In contrast, Maker's Mark continues to explore the iconic potential of colored wax. Is it possible they simply don't have any whiskey good enough for an enthusiast bottling?