I think that some here have missed the point. Many have said they don't taste the whiskey. I don't think you're supposed to. That's why they add the flavor. This is probably aimed toward the cocktail drinker who doesn't want to taste the overwhelming alcohol in say an infused vodka. Bourbon doesn't give me that alcohol taste so is a good medium to add flavor to for cocktails. And though I'm not the chemist I imagine the aftereffects of one too many might not be as painful the day after.