Red Stag by Jim Beam.

[kickert]

Chuck, you are only looking at the label and it is true that they only call it "bourbon infused..." there. However, look at the advertising, the shelf talkers and the website (www.theredstag.com) and you will see they ARE calling it. "A Different Breed of BOURBON" That is my major complaint. They are calling it bourbon and that is plainly not true.

My thoughts exactly. I understand how they are presenting it, and I have no problem with Beam marketing Red Stag as "bourbon infused with..." BUT I do have a problem with marketing Red Stag as BOURBON without the qualifier.

[cowdery]

Where I think many are misunderstanding the regs is that, for the most part, the regs just say "if you want to call your product X you have to do this." However, you are free to call your product something about which the regs are silent and the regs don't care. There is no obligation to pigeonhole every product into an existing classification.

In Australia and other places, Jim Beam sells a product called "Jim Beam and Cola." Its ingredients are "Jim Beam Kentucky Straight Bourbon Whiskey and cola." Anything wrong with that?

As for how they're marketing it, I won't defend that. I've said from the beginning that the downside risk of this is confusing consumers about a category (bourbon) about which they are already confused.

[AVB]

Is that your interpretation? I would think that everything has to have a place if only for taxation purposes.

[cowdery]

An illustration.

"Moonshine" is a term with a general meaning, of a distilled spirit produced in an unlicensed still, and means in its verb form the production of same.

The regs, however, are silent about the term "moonshine." Therefore, Junior Johnson's Midnight Moon can call itself "moonshine" without offending the regs, even though legal moonshine is a contradiction. The legal classification for the product is 100% grain neutral spirits, but the term "moonshine" is used on the packaging. The term "moonshine" is prominent while "100% grain neutral spirits" is in mouse type, but it's all legal.

[ThomasH]

Red Stag must be gaining in popularity. Many of the stores here in Myrtle Beach (I'm here on vacation) have it in the 1L bottles in addition to the 750's.

Thomas

[AVB]

Chuck - I see what you mean. Thanks.


Horrid thought. It is (STILL) nasty stuff.

Red Stag must be gaining in popularity. Many of the stores here in Myrtle Beach (I'm here on vacation) have it in the 1L bottles in addition to the 750's.

Thomas

[cowdery]

We're still in the midst of the launch push. Wait six months before you pronounce it a success.

[ILLfarmboy]

Will we someday see a product called
Kentucky Straight Bourbon with natural flavor added

or Kentucky Bourbon with natural flavor added?

[gr8erdane]

I was drinking a Pepsi last night and it left me wanting something more so I splashed in just a little Red Stag. It reminded me of the Cherry Cokes I used to get after little league baseball games at our Dairy Queen. A little went a long way though.

[Lab Walker]

That's it...cherry coke!!!
I think the college kids will like it!