Welcome to the Straightbourbon.com Forums.
Page 9 of 10 FirstFirst ... 78910 LastLast
Results 81 to 90 of 97
  1. #81
    Disciple
    Join Date
    May 2008
    Location
    Swaziland, Africa
    Posts
    1,502

    Re: Red Stag by Jim Beam.

    Quote Originally Posted by AVB View Post
    Chuck, you are only looking at the label and it is true that they only call it "bourbon infused..." there. However, look at the advertising, the shelf talkers and the website (www.theredstag.com) and you will see they ARE calling it. "A Different Breed of BOURBON" That is my major complaint. They are calling it bourbon and that is plainly not true.
    My thoughts exactly. I understand how they are presenting it, and I have no problem with Beam marketing Red Stag as "bourbon infused with..." BUT I do have a problem with marketing Red Stag as BOURBON without the qualifier.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  2. #82
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,617

    Re: Red Stag by Jim Beam.

    Where I think many are misunderstanding the regs is that, for the most part, the regs just say "if you want to call your product X you have to do this." However, you are free to call your product something about which the regs are silent and the regs don't care. There is no obligation to pigeonhole every product into an existing classification.

    In Australia and other places, Jim Beam sells a product called "Jim Beam and Cola." Its ingredients are "Jim Beam Kentucky Straight Bourbon Whiskey and cola." Anything wrong with that?

    As for how they're marketing it, I won't defend that. I've said from the beginning that the downside risk of this is confusing consumers about a category (bourbon) about which they are already confused.

  3. #83
    Connoisseur
    Join Date
    May 2005
    Location
    Near York, PA
    Posts
    897

    Re: Red Stag by Jim Beam.

    Is that your interpretation? I would think that everything has to have a place if only for taxation purposes.
    Illuminati in training

  4. #84
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,617

    Re: Red Stag by Jim Beam.

    An illustration.

    "Moonshine" is a term with a general meaning, of a distilled spirit produced in an unlicensed still, and means in its verb form the production of same.

    The regs, however, are silent about the term "moonshine." Therefore, Junior Johnson's Midnight Moon can call itself "moonshine" without offending the regs, even though legal moonshine is a contradiction. The legal classification for the product is 100% grain neutral spirits, but the term "moonshine" is used on the packaging. The term "moonshine" is prominent while "100% grain neutral spirits" is in mouse type, but it's all legal.
    Last edited by cowdery; 06-29-2009 at 09:08.

  5. #85
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,518

    Re: Red Stag by Jim Beam.

    Red Stag must be gaining in popularity. Many of the stores here in Myrtle Beach (I'm here on vacation) have it in the 1L bottles in addition to the 750's.

    Thomas

  6. #86
    Connoisseur
    Join Date
    May 2005
    Location
    Near York, PA
    Posts
    897

    Re: Red Stag by Jim Beam.

    Chuck - I see what you mean. Thanks.


    Horrid thought. It is (STILL) nasty stuff.

    Quote Originally Posted by ThomasH View Post
    Red Stag must be gaining in popularity. Many of the stores here in Myrtle Beach (I'm here on vacation) have it in the 1L bottles in addition to the 750's.

    Thomas
    Illuminati in training

  7. #87
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,617

    Re: Red Stag by Jim Beam.

    We're still in the midst of the launch push. Wait six months before you pronounce it a success.

  8. #88
    Guru
    Join Date
    Nov 2006
    Location
    Northwest of Peoria
    Posts
    4,437

    Re: Red Stag by Jim Beam.

    Will we someday see a product called
    Kentucky Straight Bourbon with natural flavor added

    or Kentucky Bourbon with natural flavor added?
    Last edited by ILLfarmboy; 06-30-2009 at 05:21.

  9. #89
    Guru
    Join Date
    May 2003
    Location
    Moscow Mills, MO
    Posts
    2,507

    Re: Red Stag by Jim Beam.

    I was drinking a Pepsi last night and it left me wanting something more so I splashed in just a little Red Stag. It reminded me of the Cherry Cokes I used to get after little league baseball games at our Dairy Queen. A little went a long way though.
    Dane
    I don't drink to excess. But I'll drink to most anything else.

  10. #90
    Taster
    Join Date
    Jul 2009
    Location
    PA
    Posts
    68

    Re: Red Stag by Jim Beam.

    That's it...cherry coke!!!
    I think the college kids will like it!

 

 

Similar Threads

  1. Jim Beam
    By jrhowe in forum New to Straightbourbon
    Replies: 2
    Last Post: 02-20-2007, 11:15
  2. 7 or 8 YO Jim Beam
    By fogfrog in forum General Bourbon Discussion
    Replies: 22
    Last Post: 12-07-2005, 21:08
  3. Jim Beam TV Ad
    By cowdery in forum General Bourbon Discussion
    Replies: 1
    Last Post: 11-15-2000, 14:01

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top