Ok fellas, what's the price of Bourbon going to be in the year 2020; considering the cost of inflation, corn going to ethanol, and whatever the next engineered crisis that affects the bottom line cost. 2020 sounds so far away, but 11 years is right around the corner... the problem is economic complexity in this wonderfully new world order (chaos) taking us into the next decade. Get out your calculator and write your thoughts here and now - think hard - and lets talk economics!
Who's out there in-the-know?!?
Start with comparative pricing - low tier to high tier.
Low = Beam White label
High = Pappy 20
At the moment we have an $80 average spread between Beam White and Pappy 20.
What's it going to be in 2020?
Here we go... BB