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Thread: Sales

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  1. #1
    Join Date
    Nov 2006


    I know that Jack Daniels is the best selling American whiskey. But what are the top 10 or 20 Bourbons in sales? It would be nice to exclude bar sales (individual drinks) and show only liquor store purchases as this would reflect a true customer choice not a choice from a very limited bar supply.


  2. #2
    Join Date
    May 2008
    Swaziland, Africa

    Re: Sales

    Jim Beam white is the #1 bourbon in the US and Evan Williams Black label is #2. That is all I know and I don't have sources, so feel free to correct me if need be ;-)
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  3. #3
    Join Date
    May 2006
    Spring Arbor, MI

    Re: Sales

    Yeah, I'd like to see a list of the top selling 10 to 20 bourbon labels.
    This sounds like a job for Chuck Cowdery.
    Calling Chicago, hey Chuck we got a job for you.

  4. #4
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999

    Re: Sales

    That information is not that easy to come by, but it's true that Jack, Jim and Evan run 1,2,3, respectively.

  5. #5

    Re: Sales

    In fact, I was perusing in a trade magazine (while working at the liquor store), just tonight, some of that information, with growth highlighted from 2007 to 2008. The listing was about spirits, in general, so some winnowing out of the bourbons/whiskeys had to be made. Sales, as Chuck knows, is usually measured in 9-liter case equivalents.
    But, anyway, you'd be surprised -- or, perhaps not -- to learn that whiskeys like Ten High and Kentucky Tavern easily make the Top-10 bourbons list in sales, mostly (I guess) because of near-universal distribution. Many of our favorites here aren't distributed all that widely.

  6. #6
    Admin, Trippah, and Bourbonian Of The Year 2015
    Join Date
    Feb 2008
    Northeast Ahia

    Re: Sales

    I found a PDF with 2004 numbers in it. (page 16)

    After Jack, Jim and Evan, they list Early Times, Wild Turkey, Ten High, Old Crow and Makers Mark as the top 8 in market share.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  7. #7
    Join Date
    Jan 2009
    NE OH

    Re: Sales

    Irish really has a small market share. Strange to me since Irish is ubiquitous here. May explain some experiences I have had at bars in PA & FLA where the Jameson is nowhere to be found. It's a staple around here.



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