Everybody decries the use of taxes as instruments of social policy, but everybody does it. Making this a wet-dry issue is just another way to generate publicity, because it gets people talking, even though the argument is specious.
The example it reminded you of isn't in any way analgous. Neither are all of the ones I've thought of. It's kind of a unique situation.
But the strategy is to rile people up so the KDA can advance its real argument, which is that there is a lot more tax revenue in supporting the industry than there is in strangling it.
(I expand on my thoughts here.)