Today it was announced that the Scotch Whisky Association (SWA) will appeal a Canadian court ruling allowing Glenora to call its malt whiskey 'Glen Breton.' Why does the SWA care? Because Glen Breton is made in New Scotland, i.e., Nova Scotia, not in that other Scotland.
The SWS believes 'glen' means 'scotch,' and if you put 'glen' in the name of a liquor, consumers will wrongly think it is scotch, and that would be bad.
Here is what the producer, Glenora Distillery, has to say about it on its web site: "Glen Breton Rare Canadian Single Malt Whisky is the only single malt whisky produced in Canada. It is produced by the traditional copper pot stills method using only three ingredients: Barley, Yeast and Water."
I should mention that Glenora Distillery is in the town of Glenville, in Inverness County, on Cape Breton Island, "a place where the Gaelic culture lives and thrives," according to the distillery's web site.
Remember, they're not trying to use the word 'scotch,' they're trying to use the word 'glen.'