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  1. #1
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    Brown-Forman Cooperage

    I tried to put this in the "Industry News" area but was not allowed.
    This is the next best area.

    I read on the Chuck Cowdery Blog that Brown-Forman is now offering tours at their barrel making operation.
    This is really different compared to Independent Stave. They seem secretive from what I hear.

    But anyway below is a thumbnail of a PR photo that I snatached from Chuck's blog.
    It shows four new barrels with different logos of the bourbons they produce.
    I have a question.
    Why do they have the Early Times logo on a brand new barrel?
    Shouldn't they have that logo stenciled over an Old Forester logo on a used barrel?
    And what about that Canaian Mist?
    They don't use new barrels, do they?
    Attached Images Attached Images
    ovh

  2. #2
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    Re: Brown-Forman Cooperage

    Chris Morris has told me that only about 25% of the cooperage in Early Times is used cooperage. They use a lot of bourbon in the product and of course they have the overseas market for Early Times Bourbon.

    Mike Veach

  3. #3
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    Re: Brown-Forman Cooperage

    Joan and I are doing the cooperage tour next Friday (the 24th). I'll report back on what we experience.
    John B

    "Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."

  4. #4
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    Re: Brown-Forman Cooperage

    Myself and some others toured the B-F coopersge a few weeks ago. It's a great tour! You see everything but the barrel toasting. It's well worth the time.
    Fred

  5. #5
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    Re: Brown-Forman Cooperage

    Quote Originally Posted by bourbonv View Post
    Chris Morris has told me that only about 25% of the cooperage in Early Times is used cooperage. They use a lot of bourbon in the product and of course they have the overseas market for Early Times Bourbon.

    Mike Veach
    Interesting. That could mean a lot of things. Does it mean that 75% of Distillate destined for Early Times is for the bourbon that goes export only? Or, does that imply that at least some of the domestic Early Times could, in fact, be called KSBW? Or, is there something else that can be deduced?
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  6. #6
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    Re: Brown-Forman Cooperage

    What it means is that only about 40% of the whiskey in the Early Times bottle is from used cooperage, but since if even one drop is from used cooperage it can't be called bourbon, you have Early Times Kentucky Style Whiskey instead. Before 1938 it would have been called "Bourbon" even in its present form.

    Early Times Bourbon does have a good overseas market as well, so they make a lot of Early Times Bourbon and the Kentucky Whiskey has Bourbon as old as nine or ten years old in it, but because the youngest is only three years old, that is the age statement.

    Mike Veach

  7. #7
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    Re: Brown-Forman Cooperage

    Quote Originally Posted by bourbonv View Post
    the Kentucky Whiskey has Bourbon as old as nine or ten years old in it, but because the youngest is only three years old, that is the age statement.

    Mike Veach

    OK that does it, I'm going to get some Early Times.
    I've never had it.
    ovh

  8. #8
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    Re: Brown-Forman Cooperage

    Quote Originally Posted by OscarV View Post
    OK that does it, I'm going to get some Early Times.
    I've never had it.
    It's not terrible, but it's very light even for an 80 proofer. It does come in plastic travellers though, so dropping it isn't an issue.
    Last edited by Josh; 07-17-2009 at 12:17.
    bibamus, moriendum est
    Sipology Blog

  9. #9
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    Re: Brown-Forman Cooperage

    I prefer it to Jim Beam White. It is very light without a lot of depth of flavor, but very palatable.

    Mike Veach

  10. #10
    Virtuoso
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    Texas
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    Re: Brown-Forman Cooperage

    I had an Early Times & Coke in a bowling alley once, and I thought it was good.

 

 

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