Has anyone tried this? Know anything about it?
I saw it in Binny's today. From the website:
"Deerfield, Ill. – October 23, 2008 – Beam Global Spirits & Wine, Inc., (NYSE: FO) a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company’s first ultra-premium rye whiskey."
It appears aimed at a young demographic due to bottle and label design...a hipper rye than your daddy's.
Paul Pacult's tasting notes indicate a slightly spicey, lighter rye flavor - http://press.ri1whiskey.com/pdf/tasting_notes.pdf