I was driving back from my VanWinkle source (2 bottles of LotB and one of VanWinkle 20yo), when I saw the billboard:

A 'two page' billboard ad for Maker's Mark: "The lone star of Kentucky. Like a whole other bourbon."

The only problem I have with it is that here in Arlington, Texas, it should be spelled " 'nother". This is the first liquor ad I can recall seeing on a billboard in years.