So this arrived in my mailbox today from Binny's:
FYI, the event is at the St. Charles Binny's this Thursday.Master of Whiskey Joanna Skiba will be leading a fun, informative seminar and tasting of some of her favorite whiskies. From the Highlands to Islay, take a tour of Scotland without leaving the suburbs! $15 W/Binny's Card / $20 non-members. Reservations are required.
Ms. Skiba is a very attractive young woman, and I'll admit that is part of what caught my attention, but what really puzzled me was that title, "Master of Whiskey." My first thought was, "shouldn't it be mistress?" Then I realized that the term "mistress" has taken on a very particular meaning in recent years, which might give the wrong impression, and it has also become widely if not entirely acceptable to use terms such as "alderman" as if they are not gender-specific. So, okay, I get why they went with "Master."
I also find it interesting that she is a "Master of Whiskey," at least according to Binny's, and not a "Master of Whisky," since her subject is scotch.
So, word usage aside, how does one become a "Master of Whiskey"? Apparently, that is a title adopted by Diageo for their whiskey brand ambassadors. Although in the Binny's case she will be hawking scotch, I found her and her fellow Masters (male and female) on the Crown Royal web site.
So, presumably, she is a "Master of Whiskey" in the same sense that those guys who do the Knob Creek shows are "Whiskey Professors."