While at the liquor store today, I saw a new entry into the flavored whiskey category. Jeremiah Weed introduced " Cherry mash flavored blended bourbon whiskey". This particular version is 90 proof. I didn't know anyone was making bourbon using a cherry mash. Or maybe its Kirsch blended with bourbon whiskey. Who knows. It appears that Beam opened the floodgates with Red Stag. I thought the designation on the label was sort of peculiarly written!