I got this email from Old Forester today.
It takes a plentiful supply of crisp, clean water from limestone springs to make Old Forester. And we’re eternally grateful to have such a valuable resource right where we live.
Sadly, for too many people around the planet, there simply isn’t enough safe, clean drinking water just to survive. Together, we can help change that. So, in the spirit of the giving season, we’re pleased to announce that Old Forester is making a donation of $2,500 to charity: water on behalf of you and Old Forester enthusiasts everywhere.
charity: water is a nonprofit organization dedicated to providing clean and safe drinking water to people in developing nations.So thank you for enjoying our bourbon, and for helping make a difference.
Have a truly happy and meaningful holiday season.
I thought this was a pretty cool thing to do. We all know how important water is for our favorite product, and this is a great way to give back. I may make a direct contribution myself, aside from all the indirect ones I've made this year.