New Maker's Mark Expression in 2010

[Dobber]

Maker's Mark will be unveiling a new expression mid-year. Slight premium to the orginal MM with 94 proof. Original MM will be re-barrelled in toasted barrels (not charred barrels) to give the new expression a longer taste!

Yes, I had the privilege of tasting some - great stuff (in my opinion) - much fuller flavour than original MM.

Thanks!

[Inthewater]

Sounds like what many people have been asking for.

Maybe they listened to the customer?

[barturtle]

So can we call this "Maker's Well" or maybe "Prichard's Mark"

[StraightBoston]

Huh. Not exactly "Bring Back The Black", but an interesting approximation given what Dave P has said about the lack of aged stock to really do a black wax.

[Josh]

Interesting! Looking forward to trying some. Is this going to be a limited release or a permanent addition to the line-up for MM?

[p_elliott]

Maker's Mark will be unveiling a new expression mid-year. Slight premium to the orginal MM with 94 proof. Original MM will be re-barrelled in toasted barrels (not charred barrels) to give the new expression a longer taste!

Yes, I had the privilege of tasting some - great stuff (in my opinion) - much fuller flavour than original MM.

Thanks!

Drum roll .....Kuthud what a let down. We're going to raise the proof a whooping 4 points and I'm not sold on this toasted barrel thing.

[Dobber]

From what I gather, it is not a limited edition but will be a permanent addition to the Maker's portfolio. There is not yet a name, at least from what I have been told.

[SMOWK]

Funny this thread shows up. DGonano and I were just talking about MM only having one expression just yesterday. He made a very good point during the conversation. If they come out with something "better", they may hurt sales on the original by making it seem like a lesser product.

I always thought MM was somewhat unique in that they weren't competing against themselves like a lot of the other distillers/brands.

Another fact he provided that was new to me was that over the years MM has not only come down in price, but proof as well. Does anyone know the history of the price/proof drops? And has MM ever released anything other than MM with a different wax top?

[StraightBoston]

Down in proof? MM standard red wax has been 90 proof since I think forever; many years ago there was a Kentucky-only 101 proof; and about 5-10 years ago there were export-only 95 proof (black wax) and 101 proof (gold wax). VIP bottles (until the 80s at least) had varied proofs.

There's one other expression on eBay today that I had never heard of: "International" black wax at 80 proof (but that doesn't count towards this discussion!)

[ILLfarmboy]

Drum roll .....Kuthud what a let down. We're going to raise the proof a whooping 4 points and I'm not sold on this toasted barrel thing.

You said it Paul!

Forget the gimmick of re-barreling in a toasted barrel. How about something eight years old and 100 proof?