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  1. #1
    Bourbonian Of The Year 2013 and Guru
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    White and Proud of it...

    Don't step on Superman's cape...

    http://www.packagingdigest.com/artic...le&nid=6942636

    I don't know how to post a picture, but you can see it at www.whiterockdistilleries.com Click on "Brands"/Rums

    Moral to the story: Whether red wax or white bottles...The brand will be protected. As well it should be, IMO.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  2. #2
    Disciple
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    Re: White and Proud of it...

    I cant get on board with the wax.
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  3. #3
    Bourbonian Of The Year 2013 and Guru
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    Re: White and Proud of it...

    Robert, you don't think that Maker's should defend the "signature" of their brand? Why?
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  4. #4
    Disciple
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    Re: White and Proud of it...

    Quote Originally Posted by smokinjoe View Post
    Robert, you don't think that Maker's should defend the "signature" of their brand? Why?
    No, I think going after any bottle that has "wax drips" on the outside is beyond the reasonable defenition of patent or I guess in this case brand infringement.

    Commonsense things should be public use. Bottles had been dipped in wax before Makers Mark, just because they filed on it first does not mean, in my opinion, that they should be the only ones able to use "wax drippings" on the outside of their bottle.

    I had been indifferent to the company based on the product, this sort of behavior has pushed me to dislike Makers Mark. IMO a mediocre overpriced brand focused more on it's brand identity than it's brand quality. I strongly dislike MM, do not purchase their products, and share this opinion with newbs in an effort to steer them away from a business model that has become all too common in the modern era, image vs. quality.

    /off soapbox
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  5. #5
    Connoisseur
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    Sep 2008
    Location
    Modesto, CA
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    549

    Re: White and Proud of it...

    The wax issue is ridiculous and so is Malibus white bottle.

    Next someone is going to get it approved that my bourbon is in a clear bottle and no one else can have theirs in a clear bottle.
    Dave

    The Best Whisk(e)y in the World is called

    Kentucky Bourbon!!

  6. #6
    Bourbonian Of The Year 2013 and Guru
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    Re: White and Proud of it...

    The red wax tendrils are the single most identifying signature of a bottle of Maker’s Mark. It probably is the single most identifying signature of any bourbon on the market, if not any liquor in the world. They’ve spent a lot of time, effort and resources to promote it. They have been given at least some legal protection for it. Regardless of what you think about the company and the product, I think you would have to agree that if they felt it was being infringed, and did not vigorously defend it, they simply would not be doing their job.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  7. #7
    Irreverent One
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    Heart of the Beaver State
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    2,395

    Re: White and Proud of it...

    Quote Originally Posted by DeanSheen View Post
    Commonsense things should be public use. Bottles had been dipped in wax before Makers Mark, just because they filed on it first does not mean, in my opinion, that they should be the only ones able to use "wax drippings" on the outside of their bottle.

    I had been indifferent to the company based on the product, this sort of behavior has pushed me to dislike Makers Mark. IMO a mediocre overpriced brand focused more on it's brand identity than it's brand quality. I strongly dislike MM, do not purchase their products, and share this opinion with newbs in an effort to steer them away from a business model that has become all too common in the modern era, image vs. quality.
    What he said.

    Oh, wait, I said it too.
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

  8. #8
    Advanced Taster
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    NE Lower Michigan
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    Re: White and Proud of it...

    Quote Originally Posted by DeanSheen View Post
    No, I think going after any bottle that has "wax drips" on the outside is beyond the reasonable definition of patent or I guess in this case brand infringement.

    Commonsense things should be public use. Bottles had been dipped in wax before Makers Mark, just because they filed on it first does not mean, in my opinion, that they should be the only ones able to use "wax drippings" on the outside of their bottle.

    I had been indifferent to the company based on the product, this sort of behavior has pushed me to dislike Makers Mark. IMO a mediocre overpriced brand focused more on it's brand identity than it's brand quality. I strongly dislike MM, do not purchase their products, and share this opinion with newbs in an effort to steer them away from a business model that has become all too common in the modern era, image vs. quality.

    /off soapbox


    One cannot own the intangible.

  9. #9
    Bourbonian Of The Year 2013 and Guru
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    Re: White and Proud of it...

    Check these out. They all will protect their brand.

    http://www.trademarklawbriefs.com/?cat=42

    http://www.abc.net.au/pm/stories/s439062.htm

    http://www.matr.net/article-10625.html

    I'm sure there are many, many others. If this type of corporate behavior influences your choice of drink, then you'll probably have to swear off bourbon all together.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  10. #10
    Guru
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    Re: White and Proud of it...

    Here's how I think about it. All companies have one goal: to make money. Good ones do everything within the law to make as much money as possible. One way to do that is to have greater marketshare than the competition. One way to do THAT is to have a product that stands out on the shelves. Marker's, more than any of its competitors, has done that. That has made them money. So they are going to do everything in their means to protect that advantage.

    Whether I find that distasteful or not, that's what a company does. A company that doesn't try to make as much money as possible is not a company at all. It's a charity or a social club. As the old saying goes, you can't beat a dog for chasin' his tail.
    bibamus, moriendum est
    Sipology Blog

 

 

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