Our vodka supply had run out (generally used here for Bloody Marys) so I chose on a whim the subject brand, one I hadn't had before. I am glad I did. This may sound odd but the nose albeit very mild reminds me of some bourbons - perhaps charcoal filtering explains it. The taste is fairly rich-bodied but not really sweet with indeed a fine bread-like note. Delicious spirit from a part of the world where good vodka is a by-word. I noted some vodkas on the shelf at twice and triple the price, all for the same proof (80) - I find it hard to believe they are better than SV wheat vodka.