Cliff's "Paradigm Shift" post got me thinking about a post I've wanted to make for a long time, but never seem to get around to.
I've consumed bourbon as the hard alcohol of choice my entire adult life. Until about ten years ago, I really didnt know that anything but Jim Beam white label existed, and I didnt differentiate between TN Whiskey and bourbon.
My introduction to the larger picture came in the form of Blanton's. The date was August 5th 1993, and me and my brother were attending ACM SIGGRAPH in Los Angeles. We were in the top floor bar of the New Otani Hotel (I think it was called the Gaijin lounge ) when we asked the bartender if the planet didnt have something finer than JB white to offer us. It's almost embarrasing to admit, but it was also the first time I'd consumed bourbon neat without knocking it back. I can honestly say that to this day I've never slammed a shot of Blanton's. It's some sort of religious reverence thing for me.
That experience pretty much started the frenzy, and was responsible in very large part for the concept and implementation of Straightbourbon.com.