Quote Originally Posted by OscarV View Post
I think it was basically marketing.
They release a Limited Edition of the Single Barrel in the Spring and now they'll be doing an Autumn Limited Edition of the Small Batch.
From what Jim Rutledge said the small batch LE sneak peek, they felt that Mariage limited them to just two mashbills per release and moving to the small batch name opened up more possibilities.

They were probably being mindful of the possibility of combining three or more mashbills and having to answer the "what kind of marriage is this?" questions.

In retrospect, they probably could have just called it Plural Mariage and left it at that. I'm sure it would nave been a hit in Utah.