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Thread: Doubled Aged

  1. #1
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    Doubled Aged

    For those of you who haven't noticed, Jim Beam Black has a new label. The type is smaller, the bottle is a slightly different shape, and the label describes it as "double aged", i.e. aged twice as long as the white label.

    A pic of it can be found @ BourbonBlog. Any thoughts? The new label looks a bit more more upscale, but I think I prefer the older one.
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  2. #2
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    Re: Doubled Aged

    I noticed the new bottle at the Beam booth during the sampler. I consider it more or less marketing fluff. I also definitely like the old bottle better!

    Thomas

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    Re: Doubled Aged

    I actually really like the new bottle.. It reminds me of gin bottles, but I think it is pretty slick.

    What I don't get is the whole "double aged" thing... that just sounds weird... like they are rebarreling. In all actuality they are just aging it twice as long.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  4. #4
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    Re: Doubled Aged

    Yeah I don't get the "double aged" thing either, it should say something to the effect of "aged twice as long".

    Regardless I really like the new bottle, it sure sets it apart from the white label. You can tell that JBB wasn't selling and by giving it a new "upscale" look it might trick some people into thinking that it's on par with other premium products with fancy bottles.
    Too much of anything is bad, but too much of good whiskey is barely enough. - Mark Twain.

  5. #5
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    Re: Doubled Aged

    "Double Aged" that's classic manure from the marketing department.

    I like the old bottle better and would have thought the bottle shape would be more closely tied to the branding. I'd say they are trying to pull another R(1) out of their hats.

    Better products, less marketing please.
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  6. #6
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    Re: Doubled Aged

    Quote Originally Posted by DeanSheen View Post
    "Double Aged" that's classic manure from the marketing department.

    I like the old bottle better and would have thought the bottle shape would be more closely tied to the branding. I'd say they are trying to pull another R(1) out of their hats.

    Better products, less marketing please.
    From where I sit, I see JBB as a better product that has kept a relatively low price and has received very little marketing.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  7. #7
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    Re: Doubled Aged

    The question is: is there going to be a Fancy New Price to go with the Fancy New Bottle?
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

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    Re: Doubled Aged

    Quote Originally Posted by kickert View Post
    From where I sit, I see JBB as a better product that has kept a relatively low price and has received very little marketing.
    My thoughts exactly.

  9. #9
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    Re: Doubled Aged

    Quote Originally Posted by CorvallisCracker View Post
    The question is: is there going to be a Fancy New Price to go with the Fancy New Bottle?
    Not so far.

    And I do like JBB. Good value pour.
    bibamus, moriendum est
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  10. #10
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    Re: Doubled Aged

    Quote Originally Posted by kickert View Post
    From where I sit, I see JBB as a better product that has kept a relatively low price and has received very little marketing.
    I agree. JBB is a pretty good pour for the price, IMO.

 

 

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