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Thread: Doubled Aged

  1. #11
    Bourbonian of the Year 2002 and Guru
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    Re: Doubled Aged

    Apparently Beam has never been happy with Beam Black, because they have changed it many times, changing the age and proof as well as the name, label and bottle. It's also a big export product for them.

    Fred Noe told me that at one time they wanted to discontinue the white label 7-year-old, which is primarily sold in Kentucky, and convert those consumers over to the black label, but it didn't work.

    Ultimately I think they would like the more profitable black label to be the primary expression, but it doesn't seem to be happening.

  2. #12
    Advanced Taster
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    Re: Doubled Aged

    I noticed the bottle being poured at WhiskyFest Chicago a few weeks ago. I asked what the "Double Aged" meant and they explained, but I also found it to be a peculiar way to describe the whiskey.
    Publisher and Editor of Whisky Advocate magazine.

  3. #13
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    Re: Doubled Aged

    Humm... I guess that makes my pour of EC12 that I am enjoying at the moment triple aged. Cool.

  4. #14
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    Re: Doubled Aged

    Quote Originally Posted by JohnHansell View Post
    I noticed the bottle being poured at WhiskyFest Chicago a few weeks ago. I asked what the "Double Aged" meant and they explained, but I also found it to be a peculiar way to describe the whiskey.
    So how did they explain it? As just being twice as old as the white label?
    Too much of anything is bad, but too much of good whiskey is barely enough. - Mark Twain.

  5. #15
    Bourbonian of the Year 2002 and Guru
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    Re: Doubled Aged

    Quote Originally Posted by harshest View Post
    So how did they explain it? As just being twice as old as the white label?
    Yes, that's the deal. I talked to Fred about it at WhiskeyFest and after he made the pitch he poured me a Booker's.

  6. #16
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    Re: Doubled Aged

    I like the looks of the new bottle and it certainly would convince me to buy it. It's very classy and, wow, double aged in big letters. Must be really good!
    Amy
    __________
    Be good and you will be lonesome.
    - Following the Equator Mark Twain

  7. #17
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    Re: Doubled Aged

    Quote Originally Posted by cowdery View Post
    Yes, that's the deal. I talked to Fred about it at WhiskeyFest and after he made the pitch he poured me a Booker's.
    I think I love him for that, right there.


    My own feeling? I like the OLD old Beam Black label. You know, the one that said 90 proof.

  8. #18
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    Re: Doubled Aged

    Quote Originally Posted by kickert View Post
    From where I sit, I see JBB as a better product that has kept a relatively low price and has received very little marketing.
    Marketing = bottle change, label change.

    I dislike the expression and the brand. The only product I buy from them is OGD. I'll drink Knob Creek or Bookers in a bar, never buy any bottles for home use.
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  9. #19
    Bourbonian of the Year 2002 and Guru
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    Re: Doubled Aged

    Heaven help me, but I like the Beam whiskeys. Ova Haney, when he was Master Distiller at Four Roses, raised his eyebrows when I told him (a Kentuckian will seldom be more critical than that).

  10. #20
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    Re: Doubled Aged

    I just saw this label today while dusty hunting. I immediately got the "double aged" meaning, and found the label to be pretty cool.
    Quote Originally Posted by SMOWK View Post
    I like to save up the charred bits in the bottom of the unfiltered stuff. When I have enough, I pour milk on it and eat it.

 

 

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