I was at the local liquor store today and saw something I've never seen before. Behind the counter was a 50ml four pack that had Red Stag, Beam white, Beam black with the new label and Beam rye. I know Beam made rye minis years ago as I have a few in my mini collection that are glass, one in particular being pre 1973 and 86 proof. I have seen most other Beam brands in miniature in recent times, but not any rye minis. I guess they are getting down to business to better promote all their brands!