I live in Columbia, SC ...home of the USC Fighting Gamecocks and I can tell you it cannot be kept in stock during football season. I drink it while watching USC football games in a glass I picked up at Heaven Hills. My daughter wears a Fighting Cock bandanna that was a promo with a bottle last year. So it does quit well here. I tried it along side Baker's last night and was amazed at the similarity. Not my favorite but a decent drink with a group watching football.