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  1. #1

    Evan Williams Cherry Reserve

    Evan Williams Cherry Reserve will be released this September by Heaven Hill. It is Evan Williams Bourbon with natural cherry flavor to create what they call a "Kentucky Liqueur." It will be similar to their Evan Williams Honey Reserve, with regard to the packaging, marketing and concept.

    We just posted the full story and bottle photo for you to learn more here- Evan Williams Cherry Reserve

    Heaven Hill did a splendid job ensuring that their Honey Reserve differed from other honey Bourbons out there. I expect the same approach on the Cherry Reserve to give the market a new flavor.

    Your thoughts on the Honey or the forthcoming Cherry?

  2. #2
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    Re: Evan Williams Cherry Reserve

    *Paging washed up rock star to the marketing department.
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  3. #3
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    Re: Evan Williams Cherry Reserve

    I'm waiting for the EW mint julep reserve to hit the market!

    Thomas

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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by DeanSheen View Post
    *Paging washed up rock star to the marketing department.
    I can see it now, the Evan Williams Cherry Reserve Tour 2010 starring:
    Grand Funk Railroad
    The Pretty Things
    Billy Squire

    and headlining the mainstage... Eddie Money!
    bibamus, moriendum est
    Sipology Blog

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    Re: Evan Williams Cherry Reserve

    My thoughts are that these products are not being marketed to me or serious bourbon drinkers. I think that they are neing directed toward a generation that loves rum, spiced rum, vodka, flavored vodka and drinks derived from them.

    There must be some market out there...I am just not a part of it.
    Emancipate yourself from mental slavery. None but ourselves can free our minds.

    Bob Marley.

  6. #6
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    Re: Evan Williams Cherry Reserve

    Heaven Hill's answer to Red Gag.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  7. #7
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    Re: Evan Williams Cherry Reserve

    I'm holding out for the rumored soon to be released Cherry Reserve Special Edition Single Barrel finished in 17 yr old barrels that once held Stitzel Weller juice.

  8. #8
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    Re: Evan Williams Cherry Reserve

    Anything that causes more bourbon to be made is probably good for bourbon enthusiasts.

    This most likely will be a fad that will be gone in a few years, but that doesn't mean there is not money to be made while it's here. We're going to see a lot more of this before we see less.

    I'm sure Buffalo Trace will be into it before long, Luxco too, maybe Frank-Lin, McCormick. I expect will see a flavored Early Times sooner rather than later.

    Heaven Hill is really showing us something by putting an enthusiast's darling like EWSB on the same platform as flavored whiskeys.

    A tip of the hat also to Philips Union, who got there first like five years ago.

    And it's not lost on me that Tom decided to put this in the "Non-Whiskey Alcohol" section.

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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by cowdery View Post
    Anything that causes more bourbon to be made is probably good for bourbon enthusiasts.

    This most likely will be a fad that will be gone in a few years, but that doesn't mean there is not money to be made while it's here. We're going to see a lot more of this before we see less.

    I'm sure Buffalo Trace will be into it before long, Luxco too, maybe Frank-Lin, McCormick. I expect will see a flavored Early Times sooner rather than later.
    Isn't BT already in this segment with the Firefly products?
    John B

    "Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."

  10. #10
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by jburlowski View Post
    Isn't BT already in this segment with the Firefly products?
    I don't think Firefly is a Sazerac product, although it contains their whiskey.

    At Jungle Jim's in Cincinnati I saw some nasty looking liqueurs, a lemonade and a sweet tea, original price $20, now two for $10. That looks like a closeout to me, since I can't believe $5 a liter is their target price.

    I read the label and laughed to the couple next to me, "It's from Temperance, Michigan!". The girl said, "Oh, I know where that is! We're from near there." I said, "It's an odd place to make liqueur." She gave me a blank look. "You know, the temperance movement." Still the blank look.

 

 

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