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  1. #11
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    Re: Evan Williams Cherry Reserve

    What's with cherry, like so many cough syrups?
    Amy
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  2. #12
    Bourbonian of the Year 2002 and Guru
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by bonneamie View Post
    What's with cherry, like so many cough syrups?
    That's why it's in so many cough syrups, because the flavor is so popular.

    Cherry vodka was popular when I was in high school. That and sloe gin. It had a lot more sugar in it than most flavored vodkas do now. But, of course, all Heaven Hill is doing is knocking off Red Stag.

    Except that Evan Williams Cherry Reserve is classified as a liqueur, not a whiskey. The full label description is "Kentucky Liqueur the smoothness of Evan Williams with a sweet cherry taste." It's a fine line between a liqueur, a flavored whiskey, and "Kentucky straight bourbon whiskey infused with natural flavors."

    Evan Williams Honey Reserve is also a liqueur. So is Wild Turkey American Honey.
    Last edited by cowdery; 07-15-2010 at 22:56.

  3. #13
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by cowdery View Post
    But, of course, all Heaven Hill is doing is knocking off Red Stag.

    Except that Evan Williams Cherry Reserve is classified as a liqueur, not a whiskey. The full label description is "Kentucky Liqueur the smoothness of Evan Williams with a sweet cherry taste." It's a fine line between a liqueur, a flavored whiskey, and "Kentucky straight bourbon whiskey infused with natural flavors."

    Evan Williams Honey Reserve is also a liqueur. So is Wild Turkey American Honey.
    I can't help but think about all the around here about Red Stag and wonder if the decision to call it a "Kentucky Liqueur" has something to do with that, and getting one over on Beam.
    bibamus, moriendum est
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  4. #14
    Irreverent One
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    Re: Evan Williams Cherry Reserve

    Is Red Stag sweet? Or dry, but with cherry flavor?

    Because, generally speaking, a liqueur is sweet, having sugar/honey/HFCS/essence-of-grandma added.
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

  5. #15
    Trippah and Admin
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    Re: Evan Williams Cherry Reserve

    It is pretty darn sweet, IMO.

    If theres greater than a specific amount of sweetener (5%?), TTB regs say that it is a liqueur. The only explanation that I can think of is that Red Stag calls below that line and the others are above.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  6. #16
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by cowdery View Post
    Anything that causes more bourbon to be made is probably good for bourbon enthusiasts.

    This most likely will be a fad that will be gone in a few years, but that doesn't mean there is not money to be made while it's here. We're going to see a lot more of this before we see less.

    I'm sure Buffalo Trace will be into it before long, Luxco too, maybe Frank-Lin, McCormick. I expect will see a flavored Early Times sooner rather than later.
    Isn't BT already in this segment with the Firefly products?
    John B

    "Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."

  7. #17
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by jburlowski View Post
    Isn't BT already in this segment with the Firefly products?
    I don't think Firefly is a Sazerac product, although it contains their whiskey.

    At Jungle Jim's in Cincinnati I saw some nasty looking liqueurs, a lemonade and a sweet tea, original price $20, now two for $10. That looks like a closeout to me, since I can't believe $5 a liter is their target price.

    I read the label and laughed to the couple next to me, "It's from Temperance, Michigan!". The girl said, "Oh, I know where that is! We're from near there." I said, "It's an odd place to make liqueur." She gave me a blank look. "You know, the temperance movement." Still the blank look.

  8. #18
    Bourbonian of the Year 2002 and Guru
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    Re: Evan Williams Cherry Reserve

    I seem to recall that Firefly is in BT's embrace a little more than a buyer-seller relationship. And maybe that's their play, although I was thinking more along the lines of doing something with an existing brand, maybe Ten High?

  9. #19
    Trippah and Admin
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by bonneamie View Post
    What's with cherry, like so many cough syrups?
    I find bourbon and cherry to be complementary flavors and my normal after bowling drink is BT on the rocks with a few cherries tossed in. It's really tasty.

    If you were making a bourbon based liqueur, what other flavors would you find pleasant?
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  10. #20
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    Re: Evan Williams Cherry Reserve

    Quote Originally Posted by callmeox View Post
    If you were making a bourbon based liqueur, what other flavors would you find pleasant?
    Wood.




    Now I have to make this longer.
    "So long as the presence of death lurks with anyone who goes through the simple act of swallowing, I will make mine whiskey"

 

 

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