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  1. #11
    Enthusiast
    Join Date
    Jul 2010
    Location
    Minneapolis, MN
    Posts
    442

    Re: Ultimate Beverage Challenge

    BTI is/was more of a Chicago thing. They were paired up for a time with Wine Enthusiast, but that didn't last.

    Suppliers - mainly larger volume suppliers whose products are sold in the broad market - utilize ANY good press for shelf talkers, case cards and brochures. It draws consumer attention. But, American consumers gravitate more towards a numerical rating rather than medals. It's easier to comprehend...and (if you're into buying your beverage based on rating) easier to compare with other products.

    Even the persuasive power of magazines & critics is fading. This is all a good thing in my view. Trust your palate.

    BTw, it's Mat...
    Mat Garretson
    HIGH WEST DISTILLERY

  2. #12
    Disciple
    Join Date
    May 2008
    Location
    Chicagoland, Illinois
    Posts
    1,618

    Re: Ultimate Beverage Challenge

    Originally Posted by T Comp
    Thanks for the insight Mel.

    Quote Originally Posted by mrviognier View Post

    BTw, it's Mat...
    Now you know why I'm a buyer and not a seller.....sorry Mat.

  3. #13
    Virtuoso
    Join Date
    Nov 2007
    Location
    paradise Miyazaki, Japan
    Posts
    1,071

    Re: Ultimate Beverage Challenge

    Mat, your posts are an example of why I get so much education out of this site. Thanks so much.


    Quote Originally Posted by mrviognier View Post
    2.) A predisposition towards giving medals. In a large majority of wine competitions these days, wineries who submit wines for judging understand that they are obliged to provide up to four cases of any of their wines which medal free of charge. A great case in point is the San Diego Wine Festival. Some claim to use the wine for fundraising...more typical is that the wines find their way into the organizer's cellar. Really cheap way to amass a lot of wine.

    This one really got me thinking. Hey Mat, how about me and you organizing a competition right here in Paradise Miyazaki. You have the experience. I have some ideas for medals, awards ...


    Super Accolade Paradise MIYAZAKI INTERNATIONAL WHISK(E)Y Ultimate Strato-Competition Name Chairmanís (that'll be me, of course) Trophy WinnerExtraordinary, Ultimate Recommendation 101

    Super FinalistExtraordinary, Ultimate Recommendation 100

    Super FinalistExcellent, Highly Recommended 99

    FinalistExcellent, Highly Recommended93

    Excellent, Highly Recommended93

    Excellent, Highly Recommended93

    Excellent, Highly Recommended93

    Excellent, Highly Recommended93

    Excellent, Highly Recommended93 Bourbon (USA)

    Excellent, Highly Recommended93 Single Malt Whisky (USA)

    Excellent, Highly Recommended93 Single Malt Whisky (Scotland)

    Excellent, Highly Recommended93 Single Malt Whisky (Ireland)

    Excellent, Highly Recommended93 Single Malt Whisky (Japan)

    Excellent, Highly Recommended92

    Excellent, Highly Recommended92

    Excellent, Highly Recommended92

    Excellent, Highly Recommended92

    Excellent, Highly Recommended92

    Coolest Label

    Most Durable Box

    Greatest Number of Entries by a Single Distiller

    Greatest Number of Cases Provided the Judges by a Single Distiller


    Whaddya think?

  4. #14
    Enthusiast
    Join Date
    Aug 2009
    Location
    KC
    Posts
    441

    Re: Ultimate Beverage Challenge

    Quote Originally Posted by MarkEdwards View Post
    Amen! I used to praise to high heavens the sub sandwiched that K-Mart used to sell, the menu at the Woolworth's lunch counter (showing MY age!), some of the food available at independent gas stations.

    What is even sadder is that the people who market and distribute said foods stop making it available if the food DOESN'T win some kind of award(s). It seems to me that actual sales volume has little to do with it - I can't be the ONLY person who likes the foods I like...

    Personally, I have NO idea what the critics have to say about the food I eat, the drinks I drink, the car I drive or the lifestyle I live. I just do and consume based on what I like. What my old Marketing professor called a marketer's nightmare (evil grin).
    You need to get to KC and check out the food at the gas station at 43Rd and Mission. Oklahoma Joes. Unreal.
    I come here because you people make me feel normal.

  5. #15
    Enthusiast
    Join Date
    Jul 2010
    Location
    Minneapolis, MN
    Posts
    442

    Re: Ultimate Beverage Challenge

    T Comp: No need to apologize...just thought I'd point it out.

    Edo: Thank you for your kind words. As to your contest, I think you're either onto something or on something.

    BBQ+Bourbon: When you're finished with KC, head down to Mississippi. Some of the best 'cue you'll have in your life is to be found at gas stations.
    Mat Garretson
    HIGH WEST DISTILLERY

  6. #16

    Re: Ultimate Beverage Challenge

    Thanks Matt and everyone, particularly Edo, that was too much. it reminded me of a Simpsons episode where and image of Homer was used on the Super Terrific Fun Time Happy Hour. I think that would be the show for your contest. It's too bad these things are bunk cause newbs like me use them at face value to decide what to pick when standning in front of a wall of whiskey bottles. Not that I could afford to go get Pappy or FRM any old time anyway. On my budget Dickel is always an option, but I thought you'd get a kick out of that list.

  7. #17
    Irreverent One
    Join Date
    Feb 2008
    Location
    Heart of the Beaver State
    Posts
    2,395

    Re: Ultimate Beverage Challenge

    Quote Originally Posted by Josh56 View Post
    ....I thought you'd get a kick out of that list.
    The winners in the wine categories had me rolling on the floor laughing.
    Scott

    "Remember that your sense of humor is inversely proportional to your level of intolerance."
    - Serge Storms

 

 

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