Anyone have any info or update as to the current state of Bernheim Original Kentucky Straight Wheat Whiskey? Are people still buying this stuff? When it was introduced, I remember some speculation/hope/rumor of an older aged version that may come at some later date. Any chance of this seeing the light of day? Conversely, any chance the whole thing may be discontinued? Are competitors watching this and planning their own straight wheats, or are they caught up in the flavored bourbon movement?

For what it's worth, I bought two bottles, one to drink and one to bunker. I haven't bought any more since mainly due to price. It's good, but I'm not sure it's $40 good. Their website has a suggested retail of $30, but I've never seen it available at that price. $30 seems about right and any "super premium" version would appeal to me in the $40 space.